Happy New Year! I hope 2025 is off to an amazing start for you all. Here at Tomonotomo, we’re kicking off the year with some exciting news — just in time for Dry January and all things non-alcoholic spirits!
Dry January has become one of our favorite times of the year here at Tomonotomo. More and more people — drinkers and non-drinkers alike — are embracing the sober curious lifestyle and enjoying delicious alcohol-free drinks. It’s inspiring to see the community growing and coming together to celebrate mindful drinking and zero-proof alternatives.
If you haven’t tried Tomonotomo yet, now is the perfect time to discover a premium, non-alcoholic agave spirit that’s changing the game. Made from rare tobalá agave and crafted with traditional Oaxaca techniques, our zero-proof mezcal alternative delivers authentic smoky flavor — without the alcohol.
Tomonotomo Wins the 2024 NA Spirit of the Year Award!
We are beyond thrilled to share that Tomonotomo won the prestigious 2024 NA Spirit of the Year award from BevNet — one of the leading voices in the beverage industry! This award is a huge honor, especially because it’s nomination-only. We couldn’t nominate ourselves, so this recognition truly shows the credibility and excitement our product is generating across the non-alcoholic spirits industry.
This win has helped put Tomonotomo on the map and boost our visibility among distributors, retailers, and the mindful drinking community. And none of this would be possible without your incredible support, sharing our story and helping us spread the word. Thank you from the bottom of our hearts!
Join Us at the Mindful Drinking Fest in Washington, DC
For the first time ever, we’ll be attending an industry event — the Mindful Drinking Fest, happening January 10-12 in Washington DC. If you’re local or visiting, we’d love to see you there! Use our special code COMMUNITY25 to get 25% off your tickets.
I’ll be there personally, sampling Tomonotomo and sharing our story. Plus, we’re partnering with the Morrow Hotelwhere our cocktails will be served all month long — so if you can’t catch me in person, you can still enjoy Tomonotomo in some great drinks around the city.
Learn to Make NA Cocktails — Intro to NA Cocktails 101 in LA
On January 24th, I’m hosting my first-ever in-person class: Intro to NA Cocktails 101 at Burden of Proof in Los Angeles, CA — one of our favorite new retailers. I’ll walk you through how to craft three delicious non-alcoholic cocktails, including my signature spiced hibiscus margarita made with Tomonotomo.
Seats are limited, so be sure to grab your tickets soon if you want to join! It’s a perfect way to dive into the world of mindful drinking and elevate your zero-proof cocktail game.
Reflecting on the Journey: From “No Thanks” to Award-Winning Spirit
Every time I write one of these updates, I take a moment to reflect on how far we’ve come. I remember the early days when I was so eager just to get Tomonotomo into the hands of one shop owner or restaurant — only to hear “thanks, but no thanks.” It was tough, and at times I doubted if this dream would ever take off.
Now, thanks to your support and the recognition like the NA Spirit of the Year award, I can proudly say “multiple award-winning spirit” and open doors with confidence. What was once a tiny operation sending a few cases has grown to pallets of product heading out across the country.
This journey has had its ups and downs — the good, the unpleasant, and the downright weird moments. Your encouragement and advice during the tough times have meant everything to me.
